Coincidently, my husband and I were discussing performing "random acts of poetry" just this morning. Knowing of course that such a good idea had to be already in action somewhere, I looked about on the web and found that the Canadians have such as program and strangely enough this is the week that they celebrate it. (Odd eh?)
See here: http://national-random-acts-of-poetry.blogspot.com/
So, I propose that you too commit random acts of poetry. This can be as simple as reading a poem to a friend, or leaving a copy in a public place or even (if you're brave) reading aloud to a gathering of people (whether they want you to or not!)
I'm thinking about business cards with poems printed on them. A sonnet should fit just fine or another small poem. Or print off a few copies of a poem and mail them to a random sample of people in your town.
We could lead the charge to put poems straight in the hands (and ears!) of potential readers.
So, even if I didn't think of it first, I can still champion for the cause.